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Giving Back

Little Mouse was founded with a genuine desire to help family and friends of premature and tiny babies; and the fact we can make a living from doing so is a dream come true. What's more we'll be giving back in the form of clothing donations to hospitals and charities.

Many of the brands we work with are highly ethical businesses and by purchasing their products you are helping their chosen charities and communities too (more details about what each brand does are below). 

Local neonatal ward donations

From time to time we will donate specialist NICU clothing to neonatal wards. Neonatal wards love to have clothing available for new parents who have had a surprisingly early birth, because usually the parents aren't prepared with clothes that will be suitable for a premature baby. These babies not only deserve a lovely outfit to wear that fits, but even more than other babies, need to be kept warm.

Birmingham Children's Hospital Charity

Birmingham Children’s Hospital Charity's mission is to raise the vital funds needed to make a real difference to all who use the hospital’s services, offering them the best experience possible.

Birmingham Children's Hospital Charity are a partner charity of Clothes Aid. Clothes Aid collect used clothing from over 45,000 addresses each week, they then sell the clothing to retailers across Europe, with approximately 90% of profits going to their charity partners. To date they have raised over £10 million.

At Little Mouse we are big advocates of reusing baby clothing, and we want to make this easier for you. Simply send us the clothing you purchased from us (in good condition) and we will wash it and either organise a collection from Clothes Aid or organise a donation to a neonatal ward.

If you have enough clothing to donate directly then of course you could organise it yourself, but we are happy to receive small amounts, consolidate them together to create a big shipment, and then arrange the collection or delivery.

Your purchases from these brands help others less fortunate

Purchase from these brands and you're helping some amazing charities and communities. In some parts of the world textile workers can be employed in poor conditions and are from deprived areas; whereas these brands go the extra mile to ensure their workers are paid fairly and are safe and secure at work.

Huggee Purewear

All Huggee's baby clothes are made with organic cotton and certified by General Organics Textile Standard (GOTS). Huggee's baby clothes are produced in an environmental friendly way and with fair social conditions, ensuring low impact in nature and in human health, for they reduce the direct exposition to hazardous chemicals. 

For every Huggee product you buy, Huggee give a meal to a child from a slum of Dhaka, the capital of Bangladesh. The distribution is made by MCF, a Portuguese organization that helps children to break the cycle of extreme poverty. The life of Maria da Conceição, founder of the organization, and her work are very inspiring.


When setting up Albetta, Annabel wanted to offer a healthy, safe and rewarding environment for local employees - over 90% of those who work for us are women. So we have our own factory, meaning we have total control over quality and working conditions and can make sure everything we sell is produced ethically and is of top quality.

We’ve been a member of SEDEX (the Supplier Ethical Data Exchange) since the early days and follow the practices of the Ethical Trading Initiative. We're also proud to support local charities and social enterprises.

Pebble Toys

Hathay Bunano the company behind Pebble Toys is a very ethical business:

Pebble provide employment
Hathay Bunano provides fairly paid, good quality, flexible and local employment for rural women who are poor and often disadvantaged.

Pebble create beautiful toys
Hathay Bunano, means hand made or hand knitted in Bangla. The women create contemporary, beautiful soft toys all by hand, working with organic textiles.

Pebble support families
When you purchase a Pebble product, you are helping poor women in rural Bangladesh support their families and keep them together. No longer do they need to move hundreds of miles to big cities to find employment.

Pebble have also been working in partnership with the USAID's CREL project and Winrock International to connect poor and resource-dependent people with the private sector. By teaching women in these very remote areas to knit, so that they no longer need to go to the forests and deplete the natural resources for their livelihoods. It's all about working together to mitigate the effects of climate change and enable climate resilience.

Best Years
We are an ethical company and ethical sourcing is at the core of all our products so we found a great factory to make our first knitted toys for us, and now we have hundreds, still working with the same people we met all those years ago.

This interest in ethical sourcing also led to our 2009 partnership with the Pebble fair trade cooperatives who hand make knitted and crochet toys in rural Bangladesh creating thousands of fairly paid and flexible jobs in the process.

And since knitted and crochet goes hand in hand with cotton it was a natural process for us to find the organic cotton Under the Nile ranges we which we now offer.

So whether you are looking for a great toy for your child, or specifically for a Fair trade and/or organic toy we have a great selection for you to choose from

Chamomile Baby
At Chamomile Baby, it is important to us that we supply excellent quality, eco-friendly and worker-friendly products. All our clothing and shoes are made in factories where labour standards are high and working conditions good. The majority of our clothing is lovingly made in Great Britain from the finest pure cotton.

Thick stripe baby clothing range has Class 1 Oeko-tex® certification (, the highest standard of safety you can achieve. This guarantees that it is tested and is certified free of harmful dyes, chemicals and pesticides. All trimmings and nickel free poppers used in the collection are fully compliant with testing standards.

Goumi is a company that loves to give back and 10% of all profits and 100% of all goumigiving print profits go to their charity partners. So buying premature baby scratch mitts from us helps others as well as your baby.

Portland, OR
Goumi Mitts partner with SARC, Imagodei community & local police to increase awareness among high school students on human trafficking recruiting tactics and partnering with Imagodei community to provide welcome kits for new foster kids.

Mumbai, India
Goumi Mitts partner with India Partners to provide food, clothing, counseling, quality education & spiritual support for human trafficking victims & their children.

Cebu, Philippines
Goumi Mitts partner with Solid Ground International to provide food, clothing, counseling, vocational training & spiritual support for rescued human trafficking victims.

It sounds like a given, but everyone has the right to clean drinking water. This is necessary for health and therefore, a chance at a future. Still, 1.1 billion people in the world have no access to clean drinking water. Stichting Max fights childhood mortality with small-scale drinking water projects in Bangledesh. The combination of drinking water provisions, latrines and advice is the most efficient manner to fight sickness and give children a future.

Stichting Max builds the water wells in Bangledesh, together with local people. A part of Snoozebaby's products use environmentally friendly biological cotton and a portion of Snoozebaby’s turnover is donated to the charity Stichting Max. Already 40 Snoozebaby water pump have been made.

Under The Nile

We use only 100% organic Egyptian cotton. We strive to reduce our ecological footprint at every possible opportunity. 

Our organic cotton is grown at a Biodynamic farm in Egypt, called Sekem. Biodynamic agriculture is a method of Organic farming that applies a holistic understanding of life processes. As one of the first sustainable agriculture movements, it treats soil fertility, plant growth, and livestock care as ecologically interrelated tasks emphasizing spiritual and cosmic perspectives. Sekem was founded on these principles of holistic and sustainable approach to organic agriculture and shares our values and commitment to sustainability.

Workers at the Sekem farm receive on-site healthcare, daycare and school for their children, as well as daily organic meals that are made from food grown right there on the farm.

In 2015, Sekem received The Land For Life Award from the United Nations Convention on Combating Desertification (UNCCD). Sekem is also certified by the Global Organic Textile Standard (GOTS) and is a certified Fair Trade farm.

All of our products are certified by the Global Organic Textile Standard (GOTS). This means that our entire supply chain, is held to strict criteria of environmental and social standards.


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Charitable donations & ethical sourcing