Our Story

- Our Inspiration -

Our Founder is a senior Neonatal Nurse with over 13 years experience of caring for premature babies and their families, and was inspired to launch Little Mouse by them. Read more below.

- Our Little Mission -

To make it easy for families and loved-ones to find lovely, practical, right-sized, and affordable clothes and gifts for tiny and not-so-tiny babies.
To grow the business so it can afford to offer customers the widest range of products available from all over the world, donate more to neonatal wards and premature baby charities; whilst creating a sustainable business for our little family.

- Our Little Story -

Gill and Adelynne

I’m Gillian, founder of Little Mouse Baby Clothing and Gifts, Senior Neonatal Nurse, and mother to our own little mouse, our daughter Adelynne.

You can read all about me and our little - but highly professional - family run business in the newspaper article below, or scroll down to discover more about my inspiration for launching the business.

You can also check us out on Trustpilot and social media. The baby pics our customers send us and the 5 star reviews make us so happy! We love knowing we're really helping people.

If you'd like any more information or advice please don't hesitate to contact us, it'll be a member of the family that answers your call or email and we're all very happy to help.

Thank you
Founder's name
P.S. your purchases help us to donate premature baby clothes to hospitals, for parents in need. This means so much to these families, their nurses, and us.

- In The News -

In the news

 Our inspirationOur Inspiration

NICU babies

It's babies like these beautiful little customers and their families, that inspired me to launch Little Mouse; after years of working as a Senior Neonatal Nurse at several hospitals, including Great Ormond Street and Chelsea and Westminster Hospital.

I wanted to help families struggling to find clothes that are the right size, practical and stylish.

I had seen so many parents despondent at the lack of clothes available for their premature baby, and too many people struggling to dress their baby with outfits that are ill-fitting or aren't practical for a tiny baby; especially if it's connected to lines and tubes.

This is not only bad for baby, but really gets parents down too. I just had to help!

I wanted loved ones to buy gifts and cards with confidence, so parents don't miss out. 

I've witnessed parents of premature babies receiving less gifts and cards than healthy full-term babies which is heartbreaking. So I wanted to make it easier for loved ones to find suitable gifts and to know what to buy; which is why we offer lots of advice on our website as well as cards and a handwritten message.

We get loads of lovely 'thank yous' from grandparents, siblings, extended family and friends who's gifts have gone down so well.

I hoped the business would grow so we could expand our product range, giving more choice to customers & affording us to give back.

Our journey began in 2016, and now we offer the biggest range of quality clothes for little babies in the UK, and have expanded into toys, blankets and more! We're also making donations to NICUs  and many of our brands give back to charities and communities too. 


We go the extra mile to make customers happy

As a little business we can't afford to let customers down as we rely on people recommending us, and it's just in our nature to be helpful and friendly. 

We make very few mistakes and delivery issues are rare, but when things don't go as planned we always do our very best to put things right.

We are very proud to be in the top 10 rated baby clothing stores on Trustpilot. Take a look to see how happy our customers are!

Small businesses like ours can't out-promote the big stores, but what we can do is put passion into everything we do and work tirelessly to offer the best possible service. We also treat suppliers well, pay all our taxes, minimise packaging wastage and give back.


      Our familyThe Little Mouse Family

      Little Mouse is a small independent family-run business founded by Gillian Parsons; a Senior Neonatal Nurse. As well as understanding the needs of premature and tiny babies, Gill has a great eye for products and design and leads the business, but today Little Mouse is very much a team effort.

      The Little Mouse family includes a marketer and web developer, and lots of partners we work really closely with: designers, manufacturers, bloggers...


      The legal stuff
      Our Policies and the Legal Stuff

      We are a small business without the brand power of a big retailer, so we work as hard as possible to give you confidence to buy from us. This includes having policies you'd expect from a major online business; including data security and privacy, returns, delivery, and customer service policies, and professional terms and conditions.

      Our addresses
      Our registered address is: Addison Accounts, 26 Halsey Road, Kempston, Bedford, England, MK42 8AT (this is our Accountants).

      You can write to us at: Little Mouse Baby Clothing and Gifts Ltd, 34 Rosamond Road, Bedford, MK40 3UG.

      Company Registration Number

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