Our promise to our customers is a genuine list of things we are determined to commit to. It helps illustrate what we truly value as a company.

We are a small independent business, so we work extra-hard to give you the confidence to buy from us; and everyone in the business cares so much about providing an excellent service.

• We offer products we'd proudly give to our family and friends.
• We work - wherever possible - with boutique suppliers offering hard-to-find, original or quirky products.
• We prioritise ethical, organic and Fairtrade products from British, European, and American brands. (And we are based in the UK and pay all UK taxes due).
• Our website will provide an extremely secure and hassle free shopping experience. And we will offer polices you would expect of a much larger retailer; to give you confidence when shopping with us.
• Our products will come in lovely packaging you'd be proud to give as a present.
• We will deal with any queries in a professional, friendly and personable manner. Although our providers offer an excellent service, inevitably there are occasional delivery or packing issues, and if you contact us we will deal with it urgently.
• We will always support baby charities.
• We will strive to offer products for premature babies that are just as stylish as our Tiny Baby and Newborn Baby ranges; it's what they deserve.
• Our Premature Baby Clothing Buyer's Guide will help you choose products that are perfect for the little-one you're buying for. (Too often we've seen other premature baby products advertised online that are not really suitable for premature babies!).

Read more about why we hope you'll choose to buy from us.